Flat monthly plans. No setup fees, no per-student charges, no contracts. A dash means not in the plan, never "hidden until you call sales."
| Core$99/moThe basics, automatedChoose Core | MOST SCHOOLS PICK THISGrowth$249/moYour first hiresChoose Growth ↗ | Front Office$499/moThe full staffChoose Front Office | |
|---|---|---|---|
| The staff | |||
| Carla · webchat that answers and books, 24/7 | — | ✓ | ✓ |
| Carla · texts back every missed call | ✓ | ✓ | ✓ |
| Carla · answers your phone line live, 24/7 | — | — | ✓ |
| Carla · parent progress texts after every lesson | — | ✓ | ✓ |
| Spanish-speaking students handled | — | ✓ | ✓ |
| Otto · automatic cancellation refills from your waitlist | — | ✓ | ✓ |
| Ask Apex · owner copilot, plain-English answers from your numbers | — | — | ✓ |
| Included usage | |||
| Texts included each month | 1,500 | 6,000 | 15,000 |
| Voice minutes each month | 30 | 100 | 300 |
| Past the bundle same invoice, resets monthly, nothing gets cut off | 3¢/text · 15¢/min | 3¢/text · 15¢/min | 3¢/text · 15¢/min |
| Fill the calendar | |||
| Online booking page, your own link | ✓ | ✓ | ✓ |
| Schedule cockpit + per-instructor availability | ✓ | ✓ | ✓ |
| Booking for someone else parents booking for teens | ✓ | ✓ | ✓ |
| Waitlist | ✓ | ✓ | ✓ |
| Fair-booking caps per student | ✓ | ✓ | ✓ |
| Get paid, protect the slot | |||
| Card payments + deposits (Stripe) | ✓ | ✓ | ✓ |
| Online payment fee only when a student pays through your booking page; cash and your own reader stay free | Stripe rate + 1% | Stripe rate + 1% | Stripe rate + 1% |
| No-show protection (deposit rules) | — | ✓ | ✓ |
| Cancellation windows, enforced | ✓ | ✓ | ✓ |
| Run the school | |||
| Student records + CSV import | ✓ | ✓ | ✓ |
| Free data migration we do it for you | ✓ | ✓ | ✓ |
| Automatic lesson reminders | ✓ | ✓ | ✓ |
| Self-serve reschedule/cancel links | ✓ | ✓ | ✓ |
| Instructor day view, mobile + desktop | ✓ | ✓ | ✓ |
| In-car signatures + lesson feedback | — | ✓ | ✓ |
| Permit tracking + document upload | — | ✓ | ✓ |
| Lesson-log CSV for state audits | — | ✓ | ✓ |
| Grow the school | |||
| Public school page with reviews | ✓ | ✓ | ✓ |
| Review requests after milestones | — | ✓ | ✓ |
| Win-back nudges for drifted students | — | ✓ | ✓ |
| Analytics: trends, utilization, dead hours | — | ✓ | ✓ |
| Recovered-revenue counter | — | ✓ | ✓ |
| Payroll CSV export | — | ✓ | ✓ |
| API + webhooks | — | — | ✓ |
| Support & promises | |||
| Support | Email, fast lane | Priority, founder's cell | |
| The Empty-Slot Guarantee recover more than it costs in 60 days, or the difference back | — | ✓ | ✓ |
| $1,500 recovered-value promise first 90 days | — | — | ✓ |
| Choose Core | Choose Growth ↗ | Choose Front Office |
★ Most schools pick Growth. It's where Carla and Otto start working, and Otto covers the bill with four refilled slots a month. Every plan: cancel anytime, keep your exported data.
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